By Pixelmoda Editorial
HOW TO INCREASE CONVERSION RATE WITH VISUALS
TAKE A LITTLE KNOWLEDGE HOME WITH YOU
In today’s fiercely competitive and crowded digital marketplace, businesses across industries are seeking innovative strategies to attract and convert customers on a global scale. While pricing and positioning remain important, there is a secret weapon that can make a significant impact on increasing conversion rates: professional photography.
Here are three compelling reasons why investing in professional photos can greatly contribute to boosting conversion rates:
1) Building trust and facilitating consideration
In the absence of physical sampling, digital experiences can leverage the power of photos to create a visual merchandising effect on platforms and websites. By providing appealing, descriptive, and informative pictures, businesses can inspire customers and help them envision their potential purchases. When menus, holiday booking platforms, or e-commerce websites feature specific, appetizing images, they go beyond mere inspiration; they enhance desire and bring customers closer to making a purchase. Additionally, visuals build trust, as customers are more likely to convert when they can see exactly what they are adding to their cart. Informative visuals, such as floor plans or close-ups, set expectations and increase the likelihood of turning visitors into customers.
2) Accelerating information processing
As the saying goes, “a picture is worth a thousand words,” and research by 3M has shown that the human brain processes images 60,000 times faster than written text. People also remember visuals better, with studies indicating that individuals retain 65% of what they see after three days, compared to 10% of what they read or 20% of what they hear. Eye-catching images significantly reduce the time required to process information, making them more effective than textual descriptions in conveying product benefits. By harnessing the power of captivating visuals, businesses can efficiently communicate key messages and captivate their audience, leading to higher conversion rates.
3) Upselling and the "Buffet Effect"
Just as a dessert cart tempts restaurant diners or additional items entice shoppers at a checkout counter, combining visuals on food delivery platforms or e-commerce websites can inspire customers to purchase more than originally intended. Strategic photos that showcase not only individual items but also combos have a better chance of promoting cross-selling and upselling. By presenting appealing combinations in menus or product listings, businesses can encourage customers to opt for the entire combo rather than just a single item. This “Buffet Effect” taps into the psychology of choice and entices customers to explore additional options, ultimately leading to increased conversion rates.
If we have piqued your interest, we invite you to take the next step and connect with us! Request a demo to discover the full range of visual options that directly contribute to increasing your conversion rates. Our team at Pixelmoda is eager to show you how our professional photography services can elevate your digital presence and drive tangible results.